Description
How Raw Pink Began
This design marks the first release of the Raw Pink collection. It is created intentionally for the women behind the ribbon.
Raw Pink began with anger. It grew from honesty. Most importantly, it exists because living with breast cancer does not end when treatment does. Instead of performative positivity, Raw Pink chooses truth. Rather than glittery narratives, it stands for dignity, reality, and real support.
Too often, people soften and sugar-coat breast cancer. However, RAW PINK rejects that version entirely. It does not pretend the fight is cute. Instead, it honors the exhaustion, the fear, and the grit required to wake up and keep going. Day after day, strength shows up quietly and without polish.
For that reason, these distressed Raw Pink pieces are created for the women in the arena. They are made for those living inside the storm. Rather than becoming anyone’s “pink poster girl,” these women choose authenticity. The tattered edges and rugged ribbon reflect what breast cancer actually feels like. Battles remain unfinished. Edges stay torn. Survival happens by force, not by choice.
Why Raw Pink Exists
Additionally, this Raw Pink cropped distressed shirt is available in white, pink, and gray. The cropped fit offers strength without restriction. Meanwhile, the intentional distressing adds edge and individuality. As a result, the design feels real, wearable, and unapologetic.
Wear this piece in chemo chairs, at appointments, or during recovery walks. On harder days, wear it simply to show up. Because sometimes doing your best means exactly that.
Moreover, a portion of proceeds from this Raw Pink cropped shirt supports women currently in treatment. These funds help provide wigs, hats, surgical necessities, and comfort items that improve quality of life during care. Through each purchase, real women receive real support when they need it most.
Ultimately, RAW PINK exist for fighters who will not be softened or inspirationally packaged. It speaks to women who choose truth over performance. Above all, it belongs to those who want to say:
“This is hard. I’m still here.”
Available Colors
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White
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Pink
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Gray
Fit
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Cropped
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Distressed neckline and hem
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